S03E12: Branding Luxury with Thais Montjean

S03E12: Branding Luxury with Thais Montjean
Luxury brands seem to be just there, don’t they?
It’s as if Chanel and Louis Vitton have always been leading the way in perfumes and handbags.
But they haven’t.
Luxury brands are carefully crafted over years and years, suffering peaks and troughs and having to earn their status. Much like any business or startup.
That’s why we’re talking to Thais Montjean, luxury brand expert, to find out how she helps build global brands and how any of her methods are transferable to the startup world.
Feel free to get in touch with Nana on Linkedin, Dan on Twitter or visit www.tectoniclondon.com for more info on how we help startups understand their customers in these unpredictable times.